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... to create a marketing plan that utilized economies of scale (also owner of Gatorade brand) while minimizing risk. Their positive message when he represents Hanes, Gatorade, Nike and countless other products after a bidding process which end and sugary drinks like Gatorade and Red Bull at the other. Somewhere in between we find the mineral waters, vitamin cousin and his friends, is the image. Many athletes feel that the Gatorade banners and Nike logos taint an otherwise ...



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Sources list for GATORADE PAPERS:

Petrecca, Laura. "Women's Sports Group Teams with Gatorade." Advertising Age. May 8, 2000: 8.
Women and Sport

 

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